About Us

Ariat was founded in 1993 with a goal of bringing athletic footwear technology to the world of equestrian boots. That original idea helped establish the brand as a performance-focused name in Western and riding footwear, while its collections have since expanded into workwear, outdoor clothing, and everyday lifestyle apparel. Today, Ariat serves people who spend their days riding, working, exploring, and living an active Western-inspired lifestyle.

Footwear remains at the heart of the brand. Ariat offers Western and cowboy boots, riding boots, work boots, casual shoes, sneakers, loafers, and other footwear for men and women. Different collections are designed around distinct needs, from riding and ranch work to jobsite performance and everyday wear. Ariat also develops footwear with technologies focused on cushioning, stability, traction, durability, and all-day comfort.

The apparel collection complements the footwear with a broad selection of jeans, shirts, polos, jackets, vests, sweatshirts, pants, shorts, and performance layers. Western styling is balanced with practical details and modern materials, making many pieces suitable for both active work and casual everyday outfits.

Ariat's equestrian heritage remains especially important. Its riding collections include boots and apparel developed around the movement and demands of riders, while its Western range reflects the culture and traditions of ranching, rodeo, and the American West. Work collections extend that same performance mindset to people who need dependable footwear and clothing during demanding days.

From a pair of classic cowboy boots and durable denim to technical riding apparel or job-ready work boots, Ariat brings together heritage, craftsmanship, comfort, and performance for modern Western life.